Sales and Marketing

Acostay provides the basis for cohesive and unique sales and marketing strategies as required for independent operations.

Supported by our experienced team, we are here to provide investors in the areas of eCommerce, pricing, revenue management as well as regional sales support.

Marketing is an essential element crucial in significant decisions made by successful properties.

Some of the components for success:

  • Effective Sales & Marketing Planning
  • Marketing mix and target markets
  • Yield Management
  • Knowledge of Competition and Market
  • Trade relationships, international/regional agents
  • Public relations projects and long term strategy
  • Loyalty programmes and electronic marketing

Our hotel sales and marketing team provides the following services;

  • Complete hotel sales and marketing department audits as needed

  • Support and assist the property general managers and sales departments in planning and executing property specific sales plans

  • Ongoing support to monitor group sales pace, and in market segment saturation and to help staff strategize and adjust to help overcome soft revenue periods

  • Monitor weekly and monthly sales reports to ensure property sales staff is working to achieve your goal

  • Share a broad spectrum of industry knowledge and provide guidance, as needed by the properties for management of Internet travel websites and related marketing and advertising opportunities

  • Support properties in hotel sales and marketing efforts: work together with properties to analyze their hotel’s success factors and assist them in executing a targeted sales plan, provide qualified sales leads, make personal sales calls on properties behalf, assist properties in specific market segment saturation plans.
  • Provide guidance to properties in staffing and management of an efficient, organized and successful sales department

  • Provide an annual marketing plan outline as well as conduct review and follow-up of each property plan

  • Ensure listing and participation in appropriate national, regional, state and local publications

  • Monitor and assist in design and printing of property promotional materials

  • Assist in design and placement of advertising; outdoor, airport and printed publications